Once your campaign is live, AdPlus needs to know when a click on one of your ads turns into a real conversion — a signup, a purchase, a lead form submission. That signal comes from a small piece of code (a “tracking pixel”) that each ad network asks you to drop into your website. Once it’s installed, the network reports conversions back to AdPlus so you can see what’s actually working.
This guide walks through what AdPlus does automatically, what you still need to do, and the per-network install steps.
What AdPlus already does
When you connect an ad network in AdPlus, we automatically:
- Detect which network pixels are already installed on your landing URL — you see this in the green/amber banner at the top of every campaign review page.
- Bind your existing conversion events to the campaign at launch time. For Meta, LinkedIn, Google, TikTok, Reddit, Snapchat, X, and Pinterest, we pick the right pixel/conversion asset from your network account and attach it to the campaign via that network’s API.
What we don’t do today is install the pixel snippet on your website — that’s still on you (or your developer / agency). Once the snippet fires, AdPlus + the network do the rest.
Networks that need a website pixel
These nine networks each have their own tracking pixel. You install one snippet per network, ideally via Google Tag Manager so you’re not editing your site’s HTML directly.
Meta (Facebook & Instagram) — Meta Pixel
- Go to Meta Events Manager → Data sources → Connect data sources → Web → Meta Pixel.
- Name your pixel (e.g. “Acme Website”) and copy the base code.
- Paste the snippet into the
<head>of every page on your site (or use Google Tag Manager → New Tag → Meta Pixel template). - Add event-specific snippets where conversions happen — e.g. fire
fbq('track', 'Lead');on the thank-you page after a form submit,fbq('track', 'Purchase', {value: ..., currency: 'USD'});on the order-confirmed page.
Google Ads — Google Tag (gtag.js) + conversion actions
- In Google Ads → Tools → Conversions → + New conversion action → Website.
- Define a conversion action (e.g. “Lead form submit”), set value, count, and attribution model.
- Google generates a tag ID and conversion event snippet. Install the global site tag (
gtag.js) once across your site, then fire the conversion event snippet on the specific page that represents the conversion. - If you already have Google Tag Manager, use the Google Ads Conversion Tracking tag template — paste the conversion ID + label, no code edit needed.
LinkedIn Ads — Insight Tag + Conversions
- In LinkedIn Campaign Manager → Account assets → Insight Tag → Install my Insight Tag.
- Copy the JavaScript and paste it before the closing
</body>tag on every page. - Define a conversion under Account assets → Conversions — pick whether it tracks a page-load (URL match) or a custom event.
Reddit Ads — Reddit Pixel
- In Reddit Ads Manager → Events Manager → + New event source → Pixel.
- Copy the base pixel code and add it to your
<head>. - Fire
rdt('track', 'Purchase', {value: ..., currency: 'USD'});orrdt('track', 'Signup');on the page that confirms the conversion.
TikTok Ads — TikTok Pixel
- In TikTok Ads Manager → Assets → Events → Web events → Set up web events → Pixel.
- Use the Standard mode (or Developer mode if you want the raw snippet).
- Install the base pixel on every page. Then configure events — TikTok has a no-code editor where you click elements on your site to mark them as conversions, or you can fire events programmatically with
ttq.track('CompletePayment', ...).
Pinterest Ads — Pinterest Tag
- In Pinterest Ads Manager → Ads → Conversions → Install Pinterest tag.
- Copy the base code, paste in
<head>. - Fire event code (
pintrk('track', 'checkout', ...)) on confirmation pages.
Snapchat Ads — Snap Pixel
- In Snap Ads Manager → Events Manager → Web → + New → Snap Pixel.
- Install the base pixel.
- Fire events via
snaptr('track', 'PURCHASE', {currency: 'USD', price: ..., });where appropriate.
X (Twitter) Ads — X Pixel
- In X Ads → Tools → Conversion tracking → Create new event tag.
- Copy the universal website tag and install it sitewide.
- Fire event tags on conversion pages.
Microsoft Advertising — UET (Universal Event Tracking)
- In Microsoft Advertising → Tools → UET tag.
- Copy your UET tag JavaScript, install on every page.
- Define conversion goals that map page URLs or events to specific conversion types.
Networks that don’t need a website pixel
A few networks track conversions on their side rather than via a website pixel — for these, you don’t install anything on your site.
- Apple Search Ads — measures App Store installs and in-app events via Apple’s SKAdNetwork. Conversion tracking is built into the App Store, not your website.
- Spotify Ads — audio campaigns track listens, completion rates, and click-through directly inside the Spotify ad platform.
- Amazon Ads — conversions are measured at the product page level inside Amazon. No website pixel needed for Sponsored Products / Sponsored Brands.
Use Google Tag Manager (GTM) to keep it sane
Editing nine separate <script> tags into your site’s HTML is fragile. If you don’t already have GTM, set it up first:
- Create a GTM container for your site.
- Install the GTM snippet once in your
<head>and<body>. - Use the built-in tag templates for Meta, LinkedIn, Google Ads, etc. — paste each network’s pixel ID into the template, set the trigger (“All Pages” for base tags, custom triggers for conversion events), and publish.
GTM lets you add or remove network pixels without touching your codebase ever again.
Tired of juggling 12 ad network dashboards?
AdPlus plans, launches, and monitors campaigns across Google, Meta, LinkedIn, TikTok, and 8 more networks — from one chat. Currently in invitation-only beta.
Request early access →How to verify your pixels are firing
After installing each pixel, validate it. Two recommended tools:
- Meta Pixel Helper (Chrome extension) — shows every pixel fire in real time, with the event name and parameters. Works for Meta, but also flags many other major pixels.
- Tag Assistant Companion — Google’s verifier for Google Ads + GA4 conversions.
Each network also has a built-in tester inside its Events Manager — visit your site, trigger a conversion, and watch the network’s dashboard pick up the event.
After your pixels are installed
Come back to AdPlus and click Re-check in the conversion-tracking banner on your campaign’s review page — within ~30 seconds we’ll re-scan your landing URL and the banner should flip from “Not detected” to “Detected” for each network you installed.
Conversions take 24–48 hours to start flowing into AdPlus campaign metrics after launch. If something looks off after that window, double-check the pixel fires in the verifier tools above before assuming the campaign isn’t working.
Get help
If installing pixels feels out of scope — your site is on a CMS you don’t fully control, or your developer is bottlenecked — email support@getadplus.com with your CMS / GTM access. We can install for you on Pro and above as a one-time onboarding service.